Hello and welcome to Just A Day Bridalwear, an award-winning, personal, friendly and unique bridal shop bringing to you over 20 years of experience with bridal gowns.

We bring to you a friendly, personal service to help find the right dress. We want you to feel confident and look amazing on your special day. Our private fitting rooms add a special touch to your experience and provide you with exclusivity. Our staff are there to help you at every step, with their friendly manner and to ensure you feel comfortable – so relax, you’re in safe hands.

Inspiration and passion led Sharon Higgs to start the business, whilst together with Laarni Byrne, produced made-to-measure gowns which were just perfect on the 1st fitting.

The little touches matter…

• Wedding dress boxing – our wedding dress boxes are some of the most beautiful, romantic and sturdy boxes you will find, and are handmade in Great Britain and are 100% recyclable and allow your dress to breath and discolour and keep your dress clean from light, dirt and dust

• Magic Mirror – offering a range of packages to suit various events, themes and age group

…not only this but we can offer you the following packages…

* 4 hour hire with fun filled props
* A booth assistant to encourage your guests
* Copy of photo for your guests, x2 per use or unlimited photos available
* Copy of all photos on USB or drop box for customer
* Photo guest book, for your guest to leave a message in – personalised album available
* VIP Red carpet and ropes – other colours available
* Set up and take down of Magic Mirror

We are proud and delighted to offer you the following collections;

• Art Couture • Accessories • Bianco • Bridesmaids • Sale
• Donna Salado • Eternity • Justin Alexander • Sonsie
• Mark Lesley • Nicola Anne • Sincerity • Special Day
• Sweetheart • Tiffany

Our opening hours are Thursday and Friday 10:00 to 16:30 & Saturday: 09:00 to 17:00
(contact us for an evening appointment)

**C19 update – we work by appointment only; other days are available but we’ll be available on the above hours – Sundays and evenings are available.

Do call us on our mobile number when no one is on premises.

*** Mention that you found us via the Suffolk Business Directory and you’ll be given a £50 voucher towards a veil if purchased with a wedding gown ***

Address & Contact

Our Address

30 Norwich Road, Ipswich, Suffolk, IP1 2NJ

Reviews

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Charlotte Hall 12th October 2020 10:53 am
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The most wonderful experience trying on wedding dresses.

The team is SO knowledgeable and honest, which is much needed in this line of work. I’m so impressed with their experience, and how professional they were whilst still balancing a friendly and relaxing approach.

And to ANY brides to be worrying about dress shopping during covid – DONT! My experience was exactly the same (apart from having to wear a face mask, but only when near the staff) and I was allowed to bring my mum and sister.

The whole experience was so enjoyable, and I’m so grateful to the whole team!

Seniz Dinc 5th October 2020 8:13 pm
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I was here earlier today.

The lady that owns this shop is great. She is to the point, honest and straight forward with you. This helped me feel like we could all be honest and relaxed around each other.

She told us the Covid rules in her shop first thing. It helped me feel safe, relaxed and I could enjoy my appointment with my mum and sister.

We weren’t allowed everyone in, however we were allowed and were using WhatsApp video chat. I actually found it nicer and more personal just having my mum and sister with me. I loved hearing what everyone had to say virtually, but when it came to choosing my dress, the three of us was enough.

Thank you so much for the lovely experience in your shop. It was worth the trip back from Norwich.

Hanna Biggs 22nd September 2020 12:00 pm
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I was stressing about choosing my dress as I’m a very indecisive person and not the most confident either, but in hindsight, I had absolutely no reason to be nervous!

I was concerned that the COVID restrictions would lessen the enjoyment of dress shopping, but that was not the case at all and Sharon and Sharna made sure that it was still a day to remember for all the right reasons. They were both absolutely fab from beginning to end! So helpful, friendly but mostly honest – and that’s exactly what I needed.

Thank you both so much for finding my perfect dress 😍 would definitely recommend Just A Day to any brides to be xx

Stacey G 18th September 2020 2:55 pm
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Brought my wedding dress from just a day today. I can’t thank them enough made me feel very comfortable during everything covid-19, I had the whole shop to myself and they gave me all the support and advice I could ever need.

Being a plus size bride they also cater for me and have a lovely range of plus size dresses.

Would recommend them a 100%

Julie Potter 18th August 2020 4:39 pm
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What can I say. Myself and my daughter (the bride to be) have been looked after completely by Sharon.

She certainly knows her stuff. We’ve had such a brilliant time during all our visits to find my daughters perfect dress and the subsequent support from Sharon.

I particularly bonded with her over mutual interests and our similar personalities.

“Two peas in a pod”.

For that perfect dress, attention to detail, rapport and knowledge – Just a Day is the only place to go 🌟🌟🌟🌟🌟

Melanie Hamilton 19th July 2020 8:30 pm
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Yesterday I got to say yes to the most amazing dress at just a day!

I was so so worried about how my experience will be, with how things are having to be atm like covid was totally going to taint that special moment and it 100% didn’t, I honestly couldn’t of asked for a better experience, the masks were no issue as I could take it off when in front of the mirror, it was so lovely having the store to ourselves with no distractions and Sharon was incredible throughout, due to being limited to who could come we video called my sister and maid of honour as I still really wanted them involved in that moment, and Sharon honestly couldn’t of done more to make sure they were fully involved and got to see all the details close up of each dress and explained everything to them, thank you so much!

Left with a massive smile on my face and a goodie bag 🙂 xx

Christina L 18th June 2020 6:06 pm
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I bought our bridesmaids dresses from Just a Day and they were brilliant!

From the support and guidance when initially looking, to all of the bridesmaids trying the dresses and the fittings after they arrived from the designer.

Just amazing service and I couldn’t be happier with the end result!

MS 18th September 2019 9:44 am
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Really friendly people , great shop

Lou E 21st September 2018 2:33 pm
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Although I didn’t actually get my dress from here I simply cannot recommend this place enough.
I suffer with anxiety and very negative body image i struggle when buying a pair of jeans, never mind a wedding dress! Sharon was simply incredible.

She saw how terrified I was and was so compassionate and patient. She gave me excellent advise, not just practical advice about budgeting and payment but things I’d never considered before like thinking about how the dress made me feel and how the shoes I wore would change my posture which would change how the dress looked.

This wonderful woman gave me the confidence to keep going until I found my dress, there’s no way I could have kept on trying dresses all day if it wasn’t for her.

Karen W 15th March 2018 3:22 pm
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Totally loved the whole experience of watching my future daughter in law look and fit dresses.

The manageress (sorry can’t recall her name ) and her assistant were top draw!

Very informative and very welcoming, made to feel like we were the only ones who had ever been looking at dresses. Just lovely.

Totally recommend this shop 100%

Kirsten L 23rd February 2018 11:55 am
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Ladies were so lovely and welcoming. Love the honest feedback. So helpful.

Explained what i wanted they got what i meant and had many options.

Felt very comfortable..

Vicky W 18th February 2018 4:41 pm
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Beautiful dresses and such helpful staff.

I loved my appointment and I will be coming back

Eleanor-Grace P 28th May 2017 6:50 pm
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Great prices and lovely dresses

Chris S 25th March 2017 11:01 am
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Just purchased my daughters wedding dress from here

Katie H 18th February 2017 7:44 pm
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I can not recommend this shop enough.

Owner Sharon made me very comfortable and showed me around (she could see the thought of trying dresses on was playing on my mind having given birth to my son only 3 months ago!). Sharon reassured me and made me feel important and that her team would not let me down.

Both Charlie and Sharna were lovely to talk to and very down to earth, when you’re not used to trying on something so beautiful it’s easy to think people will judge you for not being a perfect 10 but these two were great! I can honestly say Sharna found me a dress I would never have looked at and made me feel amazing.

Please be open minded when looking for your dress, these ladies know their stuff and ultimately want you to find something special; Sharna thank you for making the decision so easy!

Carrie-Ann C 26th June 2016 9:06 am
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I cannot recommend this shop enough! They truly are amazing,

I was made to feel relaxed and welcome from the moment I walked through the doors.

Nothing was ever too much trouble and the manager is a lovely lady who knew exactly what I wanted. X

Andy D 28th March 2016 3:09 pm
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Opening up at twelve in their clothes again, feel my head explode from a night of gin, another night out late. I don’t want to drink, don’t want to be a clown, gotta get my feet back on the ground, before it pulls me in

Hannah R 28th January 2016 8:25 am
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Found my perfect dress here today! After going in a little confused and with no real idea what i wanted…the ladies at Just a Day really helped me to understand what I liked and what looked good on me! Very happy customer.

Kerry G 1st December 2014 2:06 pm
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I always knew I would find THE dress in Just A Day Bridal. Sharon and her staff are so lovely and calming.

They made my experience, which I was very nervous about initially, a wonderful and relaxing one. My dress fits like a dream and I cannot wait to wear it in two months time!

This is definitely the bridal store for Suffolk and I am so grateful for their professional and personal service. Bravo Just A Day!

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